JPD:
The Imperial Standard of Koi Food
Our customers value in JPD
Review
After several years of using JPD, I can note the high quality of the pellets and their stable behavior in water. It works well for regular koi feeding.
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After switching to JPD feed, the koi became more active and their colors look more vibrant. The pellets hold their shape well and do not create excess pollution in the pond.
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JPD has proven to be a very stable feed for ornamental ponds. The pellets do not break apart in water, and the filtration system works without unnecessary strain.
Choose foodJPD – over 200 years of tradition
1819
Beginning of the Yoshida family dynasty
In 1819 in Japan, the Yoshida family began breeding and selling ornamental goldfish. This laid the foundation for a centuries-long tradition renowned for its focus on quality and the well-being of the fish.
1940s
Yoshida Fish Farm
In the mid-20th century, the activity transformed into a structured operation – Yoshida Fish Farm. The farm specialized in professional breeding of ornamental fish and refining methods for their care and husbandry.
1969
Founding of Japan Pet Design (JPD)
On July 1, 1969, the company 日本動物薬品株式会社 began operating as a manufacturer systematically developing products for ornamental fish. From this point, the foundation was laid for what is now known as the JPD brand.
1970–1990s
Innovation and development
JPD shaped a product range associated with Japanese precision and disciplined quality. The brand strengthened its focus on prevention and treatment, developing scientific approaches to the health of ornamental fish.
Modern JPD: The wisdom of generations in every pellet
207
Years of tradition
Yoshida Family Tradition
Traditional koi care knowledge passed down through six generations of the Yoshida family since 1819.
20+
Countries of partners
International recognition
Premium koi feed trusted by professional breeders and showcased at major Koi Shows around the world.
54
Years of leadership
Brand Heritage
Decades of expertise that helped establish JPD as a globally respected standard in koi nutrition.
100%
Scientific approach
Health and Growth
Formulated with input from scientists at Mie University and the National Fisheries University, supporting optimal growth and strong natural immunity in koi.
